My Work
Explore a selection of projects that have shaped my experience
in digital marketing, A&R, and live music editorial.
Rostrum Records: Cantora Digital Marketing Internship
During my time at Cantora Records, I’ve focused on expanding the label’s digital footprint by developing and managing niche theme accounts to drive audience engagement. I also spearheaded the redesign and creation of official web properties on Squarespace, ensuring a cohesive and modern online presence for our artists and brand.
cantorarecords.net
The WEBSITE
@sportshorts05
Sports Theme Account
My Projects
Live Events & Editorial
As the Editor of Live Events for Off the Record Press and the former Local Music Director at 90.5 KCSU FM, I am deeply embedded in the live music lifecycle. My experience ranges from hosting “Live & Local” on-air sessions and planning large-scale campus festivals to organizing and promoting DIY house shows within the Northern Colorado scene.
Digital Marketing
I drive digital growth through a mix of high-level strategy and trend-driven storytelling. My expertise spans managing Google Ads and Meta Ads to building viral theme accounts from the ground up. Whether I’m executing Google Ad Grants for nonprofits or crafting short-form video strategies for Cantora Records and independent bands, I specialize in leveraging audience psychology and the “one-second rule” to turn casual scrollers into dedicated communities.
Web Development
Combining design aesthetics with technical functionality, I specialize in building digital spaces for artists and organizations. My experience includes managing and developing Squarespace sites for Cantora Records and my personal portfolio, ensuring that every web presence is both visually compelling and user-friendly. To elevate these platforms beyond standard templates, I leverage custom CSS for unique styling and layout control, along with Lottie animations.
Community Advocacy
Dedicated to preserving cultural landmarks, I serve as a Fellowship Board Member for SCP2.0. My work began at age 13 with a viral petition to save the Sedona Cultural Park & Amphitheater, and it has since evolved into a professional commitment to community organizing and strategic public relations.
KCSU FM: Local Music Director
As Local Music Director at the largest student-run radio station in the country, I helped cultivate artist & radio connections, ensuring the station had a large focus on Northern Colorado Local Musicians. I ran a bi-weekly live session called “Live & Local”, where I interviewed local bands & had them perform a live set. All sessions were broadcasted live on-air, following FCC regulations, then published into podcast (and sometimes video) format. Beyond this, I planned multiple festivals & battle of the bands on campus and around the Fort Collins region through KCSU.
Live Music: Planning & Promotion
Fort Collins has a thriving DIY music scene, and I’ve been lucky to be part of it for as long as I’ve lived here. From backyards to small venues, I’ve helped plan and promote shows highlighting local artists and further developing connections within the scene. Here are just a few of the flyers of shows I’ve planned for other groups & played with my bands.
